Toonies for Tummies 2015 – Coming Next Month to a Store Near You!

The 2015 Toonies for Tummies campaign is almost here! Toonies returns for another exciting run from February 5-19, 2015. When you shop during this...

The 2015 Toonies for Tummies campaign is almost here! Toonies returns for another exciting run from February 5-19, 2015. When you shop during this time at participating retailers, you will be asked if you would like to donate a Toonie. It's important to know that all funds raised at the registers will be donated back to local school nutrition programs.

Our goal for this year's campaign is to raise $1 Million dollars with the support of brands you know and love. 100% of the funds raised in 2014 were distributed to schools in surrounding communities in Ontario and in Atlantic Canada. Last year we offered a means for you to track your Toonie online, and we're glad to announce it's back enabling you to have a better window into where your donations are going.

Thanks to the support of many partners who have worked on the Toonies campaign, over 90,000 views were seen on social media last year. This number does not include social sharing and engagement on Twitter and other social media sites. Stay tuned for details on the upcoming Twitter chat we will be hosting on January 27, 2015! We would love to have you join the conversation, and share information about the Toonies campaign with your followers on social media. Be sure to also check out our blog page during the campaign to see a number of guest posts from Food Bloggers of Canada's contributors and social influencers from various regions and walks of life. Together with our sponsors and retailers, you'll find out more about their efforts to make our communities better places.

A Toonie is all it takes to fill a tummy, and provide a child with a healthy and nutritious meal at school. While the 2015 campaign officially begins in February, you can donate anytime through our website. We are incredibly grateful for your support!

Toonies would not be successful without the help of many sponsor companies, our social media partner Food Bloggers of Canada, other partners including and who are helping us spread word of the Toonies campaign on their websites and throughout social media. We are thankful for their support including in-store and with their coupons which you can also look for when you make a donation. Sharing news and updates about Toonies for Tummies with others is the best way to promote and raise awareness for the campaign, and the issue of child hunger. We hope you consider sharing our commerical [link] and infographic [link].

Thank you so much for your continued support! We hope this will be the most successful Toonies campaign ever.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.