Thank You for taking the #ToonieChallenge

Hungry Children Continue to Need Us

Our 2021 #Toonies4Tummies campaign was a tremendous success thanks to many of you who donated online here and in-store at one of our many participating retailers. 100% of your donations will benefit the growing number of hungry children when back-to-school resumes in the fall. Right now, your donations to last year’s campaign are hard at work as many programs continue to face a surge in need and costs associated with delivering nutritious meals to hungry children at home. The cost of individual home meals continues to put a strain on these programs committed to helping children in their local communities. You can continue to support our efforts here and see the programs we’re funding through our Toonie Tracker. We’re adding to it, so check back often.

Take the #ToonieChallenge. Donate Today.



Help a child receive a breakfast this month



Help a child receive breakfast this school year

Toonies Fill Tummies



Help feed a hungry child, today

Donations benefit Student Nutrition Ontario & Breakfast Club of Canada


How Your Donation Helps

See Where Your Donations Are Going

One of the best things about #Toonies4Tummies is 100% of your donations help children right in your community. See the FAQs for more information.


#Toonies4Tummies 2021 Campaign Dates

Take the #ToonieChallenge At These Grocery Retailers.

Campaign Dates Retailer(s) Match Funds Day(s) Campaign Market
January 21 - February 3
Quality Foods
January 28 - February 3 Western Canada
January 21 - February 3
Freson Bros
January 23 & January 30 Western Canda
January 21 - February 3
January 23 - January 24 Ontario
February 4 - February 17
February 12 - 14 Western Canada
February 4 - February 18
Metro Food Basics
February 6 & February 13 Ontario
February 4 - February 18
Central Fresh Coppa's Concord Fiesta Farms Galati Galleria Highland Farms Rabba Sunripe Sun Valley Yummy Market
N/A Ontario
February 11 - February 25
SobeysThrifty Foods Safeway IGA
February 11 - February 25 Western Canada
February 11 - February 25
February 11 - February 25 Ontario
February 11 - February 25
Sobeys Foodland & Participating Co-Ops
February 11 - February 25 Atlantic Canada
February 12 - February 25
N/A Ontario
February 28 - March 13
Buy-Low Foods Nesters Food Market
March 13 Western Canada

Many of these retailers will also Match your donations. See their flyers and in-store for match details.

Campaign Sponsors

Thanks to our sponsors, many brands you love, we’re able to ensure 100% of your donations benefit a local child.

Help us feed 2X's as many hungry children

Media Partners

Industry Partners

Track Your Toonie. See the Programs Your Donations are Helping

We work with Student Nutrition Program partners to ensure your donations benefit local programs in the vicinity of the grocery store – we’re adding programs with each campaign!

Frequently Asked Questions

Lean more about Tooines4Tummies.

Follow us in social media for campaign updates: Facebook, Instagram, Twitter.


100% of proceeds raised from Toonies stays local, helping either the Student Nutrition Ontario (SNO) in Ontario or Breakfast Club of Canada in Western Canada and in Atlantic Canada.

The Foundation works with our student nutrition partners, to identify eligible school-based student nutrition programs. These programs benefit from donations made in-store and online once the campaign ends.

The Toonie Tracker includes the programs that benefit at this time. The programs which receive funding continues to evolve. Once the campaign ends, we will identify a local program to receive funding. This program will be in the vicinity of the store (where the funds are collected). This may include a program that is currently on a wait list. Please also be sure to zoom out on the toonie tracker.

In light of Covid-19, stores will have different options available to shoppers beyond donating a toonie at the cash or self check out, where available. The Foundation accepts donations of $25 or more online which are eligible for a tax receipt.

We do not publish school names for privacy reasons.

No. But rest assured donations that are made in store will remain in the local community in the vicinity of the grocery store where the donation is made. For donations made online, we will make every best effort to have those donations benefit student nutrition programs in the region. For certain, donations made online will remain in the province associated with the online donation.

The criteria is determined by the organizations that administer the programs and is based on nutrition guidelines set by each respective province.

Email us at


Did you Donate in Store? Let everyone know!

Share That You Joined the #ToonieChallenge2X

Together with your support let's feed the 1 in 3 children that go to school hungry. Share that you've taken the #ToonieChallenge2X with your friends and followers.

Missed your chance in stores?

You can still join the #ToonieChallenge2X!


Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.