Thank You for taking the #ToonieChallenge
Hungry Children Continue to Need Us
Our 2021 #Toonies4Tummies campaign was a tremendous success thanks to many of you who donated online here and in-store at one of our many participating retailers. 100% of your donations will benefit the growing number of hungry children when back-to-school resumes in the fall. Right now, your donations to last year’s campaign are hard at work as many programs continue to face a surge in need and costs associated with delivering nutritious meals to hungry children at home. The cost of individual home meals continues to put a strain on these programs committed to helping children in their local communities. You can continue to support our efforts here and see the programs we’re funding through our Toonie Tracker. We’re adding to it, so check back often.
Take the #ToonieChallenge. Donate Today.
Donations benefit Student Nutrition Ontario & Breakfast Club of Canada
How Your Donation Helps
See Where Your Donations Are GoingOne of the best things about #Toonies4Tummies is 100% of your donations help children right in your community. See the FAQs for more information.
#Toonies4Tummies 2021 Campaign Dates
Take the #ToonieChallenge At These Grocery Retailers.
| Campaign Dates | Retailer(s) | Match Funds Day(s) | Campaign Market |
| January 21 - February 3 |
|
January 28 - February 3 | Western Canada |
| January 21 - February 3 |
|
January 23 & January 30 | Western Canda |
| January 21 - February 3 |
|
January 23 - January 24 | Ontario |
| February 4 - February 17 |
|
February 12 - 14 | Western Canada |
| February 4 - February 18 |
 
|
February 6 & February 13 | Ontario |
| February 4 - February 18 |
          
|
N/A | Ontario |
| February 11 - February 25 |
   
|
February 11 - February 25 | Western Canada |
| February 11 - February 25 |
|
February 11 - February 25 | Ontario |
| February 11 - February 25 |
|
February 11 - February 25 | Atlantic Canada |
| February 12 - February 25 |
|
N/A | Ontario |
| February 28 - March 13 |
 
|
March 13 | Western Canada |
Many of these retailers will also Match your donations. See their flyers and in-store for match details.
Campaign Sponsors
Thanks to our sponsors, many brands you love, we’re able to ensure 100% of your donations benefit a local child.
Media Partners
Industry Partners
Track Your Toonie. See the Programs Your Donations are Helping
We work with Student Nutrition Program partners to ensure your donations benefit local programs in the vicinity of the grocery store – we’re adding programs with each campaign!
Frequently Asked Questions
Lean more about Tooines4Tummies.
Follow us in social media for campaign updates: Facebook, Instagram, Twitter.
100% of proceeds raised from Toonies stays local, helping either the Student Nutrition Ontario (SNO) in Ontario or Breakfast Club of Canada in Western Canada and in Atlantic Canada.
The Foundation works with our student nutrition partners, to identify eligible school-based student nutrition programs. These programs benefit from donations made in-store and online once the campaign ends.
The Toonie Tracker includes the programs that benefit at this time. The programs which receive funding continues to evolve. Once the campaign ends, we will identify a local program to receive funding. This program will be in the vicinity of the store (where the funds are collected). This may include a program that is currently on a wait list. Please also be sure to zoom out on the toonie tracker.
In light of Covid-19, stores will have different options available to shoppers beyond donating a toonie at the cash or self check out, where available. The Foundation accepts donations of $25 or more online which are eligible for a tax receipt.
We do not publish school names for privacy reasons.
No. But rest assured donations that are made in store will remain in the local community in the vicinity of the grocery store where the donation is made. For donations made online, we will make every best effort to have those donations benefit student nutrition programs in the region. For certain, donations made online will remain in the province associated with the online donation.
The criteria is determined by the organizations that administer the programs and is based on nutrition guidelines set by each respective province.
Email us at toonies@groceryfoundation.com
Did you Donate in Store? Let everyone know!
Share That You Joined the #ToonieChallenge2X
Together with your support let's feed the 1 in 3 children that go to school hungry. Share that you've taken the #ToonieChallenge2X with your friends and followers.
Help Us Make Breakfast a Reality for a Hungry Child
Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.
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