Becel is Supporting Toonies For Tummies

As Canadians, we have a global reputation for being kindhearted and community-focused, a reputation we take great pride in. Now more than ever, we need to uphold this reputation in support of our friends and neighbours, and those who need it the most.

As Canadians, we have a global reputation for being kindhearted and community-focused, a reputation we take great pride in. Now more than ever, we need to uphold this reputation in support of our friends and neighbours, and those who need it the most. With almost one in three Canadian children living with food insecurity, there are continuous challenges for many families already struggling to get by. 

This is a subject close to our hearts here at Becel®, and as such we are proud to sponsor Toonies for Tummies, a wonderful organization made up of dedicated volunteers tackling this issue head-on by providing healthy breakfasts for schoolchildren across Canada. Through working with retailers and the community, Toonies for Tummies have helped to serve over 10 million breakfasts since 2017. By helping children start their day off right with access to healthy, balanced meals, we are contributing to improved mental health and a 17% increase in graduation rates.

At Becel®, we believe kind hearts are strong hearts, and strong hearts do more good. In addition to supporting Toonies for Tummies, we created the Kind Hearts Fund in 2020 as a way to celebrate and say thank you to all the kind-hearted Canadians who stepped up to provide resources to under-resourced families. The Becel® Kind Hearts Fund has evolved into a Canada-wide campaign, where we donate $500,000 annually to food banks across Canada to help provide nutritious meals to those who need it most. These funds help our food bank charity partners obtain essential supplies and equipment needed to support operations and keep warehouses running safely and smoothly to help them better serve our communities. 

We’re proud to partner with Toonies for Tummies and other organizations to help spotlight community heroes that work every day to provide food security to people in need. By sharing their stories, we hope to inspire further acts of kind-heartedness across Canada. 

Explore the Becel Kind Hearts Fund HERE  and see what good you can do today.

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We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.