Becel is Supporting Toonies For Tummies

As Canadians, we have a global reputation for being kindhearted and community-focused, a reputation we take great pride in. Now more than ever, we need to uphold this reputation in support of our friends and neighbours, and those who need it the most.

As Canadians, we have a global reputation for being kindhearted and community-focused, a reputation we take great pride in. Now more than ever, we need to uphold this reputation in support of our friends and neighbours, and those who need it the most. With almost one in three Canadian children living with food insecurity, there are continuous challenges for many families already struggling to get by. 

This is a subject close to our hearts here at Becel®, and as such we are proud to sponsor Toonies for Tummies, a wonderful organization made up of dedicated volunteers tackling this issue head-on by providing healthy breakfasts for schoolchildren across Canada. Through working with retailers and the community, Toonies for Tummies have helped to serve over 10 million breakfasts since 2017. By helping children start their day off right with access to healthy, balanced meals, we are contributing to improved mental health and a 17% increase in graduation rates.

At Becel®, we believe kind hearts are strong hearts, and strong hearts do more good. In addition to supporting Toonies for Tummies, we created the Kind Hearts Fund in 2020 as a way to celebrate and say thank you to all the kind-hearted Canadians who stepped up to provide resources to under-resourced families. The Becel® Kind Hearts Fund has evolved into a Canada-wide campaign, where we donate $500,000 annually to food banks across Canada to help provide nutritious meals to those who need it most. These funds help our food bank charity partners obtain essential supplies and equipment needed to support operations and keep warehouses running safely and smoothly to help them better serve our communities. 

We’re proud to partner with Toonies for Tummies and other organizations to help spotlight community heroes that work every day to provide food security to people in need. By sharing their stories, we hope to inspire further acts of kind-heartedness across Canada. 

Explore the Becel Kind Hearts Fund HERE  and see what good you can do today.

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Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.

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