Our Goals for 2015

Since 1979, The Gocery Foundation has worked to provide snacks and meals to enrich the lives of many deserving children. Today, The Grocery Founda...

Since 1979, The Gocery Foundation has worked to provide snacks and meals to enrich the lives of many deserving children. Today, The Grocery Foundation continues to work towards providing nutrition meals to children in communities across Ontario and Atlantic Canada. The Grocery Foundation aims to provide children the essentials they need to be successful and ultimately allows kids to be kids.

For close to thirty five years, organization have turned to The Grocery Foundation for assistance and we’ve been proud to answer the call. To date, with the support of retailers, food manufacturers, shoppers and like-minded individuals, The Grocery Foundation has raised over $80 million, which has been distributed throughout over 250 organizations.

This year, our Toonies for Tummies goal is to raise $1M with the support of the brand you know and love and participating retailers. The success that The Grocery Foundation has seen, through the power of many of our generous sponsors, is something that we want to continue to grow in the coming years. We have a unique opportunity to help our communities while also giving our sponsors and retail and like-minded partners a way to touch individuals on a regular basis.

Now more than ever before, consumers are socially conscious shoppers. People want to know that their donations are going to support their own community, which is why The Grocery Foundation Toonies for Tummies campaign puts their money right back into the communities that support them. As proud as we are of our past, we are equally excited about the future. Working alongside with organizations such as Rural Kids Program, Breakfast Clubs of Canada, Breakfast for Learning, Elementary Teacher Federation of Ontario, The Ontario Student Nutrition Program and Boys and Girls Clubs of Canada, more and more consumers are seeing the hard work and commitment that The Grocery Foundation puts towards ensuring that our children get a strong start and don’t go hungry.

We invite you to join our movement and look for the Toonies for Tummies campaign at participating retailersbetween Feb 5 – 19, 2015 and to look for our campaign video to share in your social networks.

2015 Toonies for Tummies Campaign Objectives:

• Raise $1 million – 100% goes to children in local communities

• Rally consumers around sponsor organizations and retail partners to promote awareness of the Toonies cause

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.