Janes is supporting Toonies For Tummies

For more than 50 years, Janes— a brand of Sofina Foods— has been providing families across Canada with a range of delicious tasting chicken and f...

For more than 50 years, Janes— a brand of Sofina Foods— has been providing families across Canada with a range of delicious tasting chicken and fish products that are quick and easy to prepare.

At Sofina Foods, our commitment to families extends beyond providing great products—that’s why we launched the Sofina Foundation in 2007.  With a focus on supporting causes related to children’s issues, we have proudly partnered with various charities across Canada to positively impact the communities in which we operate.

Over the years, the Sofina Foundation has proudly raised over $7 million through two important initiatives – the Sofina & Amici Golf Classic and the employee driven Dream Builders’ Campaign.

In 2019, the Sofina & Amici Golf Classic raised $750,000. These critical funds helped support the Sunnybrook Health Sciences Centre in Toronto and the Ronald McDonald House Charities.

The Dream Builders’ Campaign was launched in 2014 as a way for employees throughout the company to rally together and take part in various initiatives to raise money in support of children’s causes. Each fundraising dollar raised is then matched, dollar-for-dollar, by Sofina Foods Inc., thereby doubling the impact. This Dream Builders’ Campaign has been able to impact thousands of families across Canada, raising a grand total of $1.8 million in the past 7 years. 

Cancer, poverty and mental health do not take a pause.  Although the current state of the world has forced us all to distance ourselves physically, it is vital to remain connected both socially and emotionally. As part of its pandemic relief efforts, the Sofina Foundation also donated hundreds of turkeys across Canada during the festive season and led the preparation and delivery of thousands of meals to front-line workers over the summer. In addition, thousands of cases of product were donated to local food banks.

We’re thrilled to have the opportunity to support Toonies for Tummies, an effort that helps schools across Canada provide their students with essential nutritional options. With our history of providing quality food choices, as well as our commitment to supporting children’s causes, our partnership with Toonies for Tummies is, simply, a perfect match.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.