For more than 50 years, Janes— a brand of Sofina Foods— has been providing families across Canada with a range of delicious tasting chicken and fish products that are quick and easy to prepare.
At Sofina Foods, our commitment to families extends beyond providing great products—that’s why we launched the Sofina Foundation in 2007. With a focus on supporting causes related to children’s issues, we have proudly partnered with various charities across Canada to positively impact the communities in which we operate.
Over the years, the Sofina Foundation has proudly raised over $7 million through two important initiatives – the Sofina & Amici Golf Classic and the employee driven Dream Builders’ Campaign.
In 2019, the Sofina & Amici Golf Classic raised $750,000. These critical funds helped support the Sunnybrook Health Sciences Centre in Toronto and the Ronald McDonald House Charities.
The Dream Builders’ Campaign was launched in 2014 as a way for employees throughout the company to rally together and take part in various initiatives to raise money in support of children’s causes. Each fundraising dollar raised is then matched, dollar-for-dollar, by Sofina Foods Inc., thereby doubling the impact. This Dream Builders’ Campaign has been able to impact thousands of families across Canada, raising a grand total of $1.8 million in the past 7 years.
Cancer, poverty and mental health do not take a pause. Although the current state of the world has forced us all to distance ourselves physically, it is vital to remain connected both socially and emotionally. As part of its pandemic relief efforts, the Sofina Foundation also donated hundreds of turkeys across Canada during the festive season and led the preparation and delivery of thousands of meals to front-line workers over the summer. In addition, thousands of cases of product were donated to local food banks.
We’re thrilled to have the opportunity to support Toonies for Tummies, an effort that helps schools across Canada provide their students with essential nutritional options. With our history of providing quality food choices, as well as our commitment to supporting children’s causes, our partnership with Toonies for Tummies is, simply, a perfect match.