Grow Your Business.
Strengthen Your Brand.
Help Nourish Canada's Future.
Whether your goal is to strengthen your brand, engage customers, recognize employees or deepen retailer relationships, Make Happy Tummies™ provides a national platform that delivers meaningful business value while helping nourish children across Canada.
As Canada's grocery industry's purpose platform, Make Happy Tummies™ brings together retailers, manufacturers, distributors, foodservice organizations and industry leaders through Canada's largest grocery fundraising campaign, the Make Happy Tummies™ Gala and year-round engagement opportunities. Now welcoming organizations for our 2027 Make Happy Tummies™ National Campaign and Gala.
Why Partner With Us?
Today's leading organizations know that purpose is most powerful when it creates value for everyone it touches—customers, employees, retail partners, communities, and the business itself.
- Join Canada's leading grocery industry community
- Lead with purpose
- Strengthen industry relationships
- Inspire your employees
- Engage customers and shoppers
- Strengthen the communities you serve
Our Signature Platforms
Our signature initiatives under the Make Happy Tummies platform include our Gala, our national grocery store campaign, and our voucher program (Ontario only), are where most partnerships begin.
Each offers a meaningful way to engage while helping ensure children across Canada have access to the nutritious food they need to learn, grow, and thrive.
Extend Your Impact
As relationships grow, we work alongside your team to create additional opportunities that deepen engagement, reflect your organization's priorities, and extend your impact throughout the year, including employee giving and workplace engagement programs, Giving Tuesday campaigns, and year-round retail and consumer campaigns
Become part of a community that believes the grocery industry can do more together than any organization can do alone.
Build Your 2027 Partnership Today
Make Happy Tummies™ National Campaign
Canada's largest annual grocery industry fundraising campaign, engaging more than 1,800 grocery stores across Canada. Returns January 2027.
More Than a Campaign
Your partnership doesn't end when the campaign does. Eligible partners can leverage their Make Happy Tummies™ partnership throughout the year, creating ongoing opportunities to engage employees, strengthen customer relationships and demonstrate their commitment to helping nourish children across Canada.
Ideal for:
Retailers • Manufacturers • Consumer Brands
January 30, 2027
Make Happy Tummies™ Gala
The 2027 Make Happy Tummies™ Gala marks the next chapter in nearly 50 years of industry leadership. As the first Gala under the Make Happy Tummies™ brand, it brings Canada's grocery industry together to celebrate partnership, strengthen relationships, and advance a shared commitment to helping children thrive.
More than an evening of celebration, it is where business leaders connect, ideas are exchanged, and purpose becomes action.
Ideal for:
Retailers • Manufacturers • Industry Partners
Make Happy Tummies™ Voucher Program
Our voucher program unlocks substantial savings for student nutrition programs, enabling them to feed even more hungry children.
Ideal for:
Food, Beverage and Consumer Product Manufacturers
Extend Your Impact - Giving Tuesday
Giving Tuesday is an opportunity to extend your Make Happy Tummies™ partnership beyond our signature platforms.
Ideal for:
Retailers • Manufacturers • Industry Partners
Year-Round Partnerships
Tailored activations designed around your business, customers and employees, with year-round opportunities to align your brand with Make Happy Tummies™ through marketing initiatives, community engagement and promotional campaigns.
Ideal for:
Retailers • Manufacturers • Industry Partners
Request a Partnership Conversation
Interested in learning more? Complete the form below, and we'll be in touch, or email Gabby Nobrega, Vice President, Sales & Marketing, gabby@groceryfoundation.com.
Join the Companies Making a Difference
In 2026, these organizations stood together to help ensure more children across Canada had access to nutritious food.
Every logo represents an organization that chose to invest in healthier futures for children across Canada. Together, they proved what our industry can accomplish when we work as one.
