Toonies for Tummies: The Facts

The Grocery Foundation is very proud of the Toonies for Tummies program and the fact that shoppers have positively responded to the campaign throu...

The Grocery Foundation is very proud of the Toonies for Tummies program and the fact that shoppers have positively responded to the campaign through their donations at the till.

Details of the Toonies for Tummies program are fully disclosed to the public via several sources. Our site details our campaign goal, our partners and the fact that 100 per cent of monies raised go back in full to programs in the region(s) where they are collected. Of note, retail partners who support the campaign do not receive a tax receipt.

Adding to the campaign’s transparency, this year, stores shared with shoppers the number of children in their specific region who benefit from school nutrition programs bringing the level of information we share into even greater focus.

Shoppers can also track their Toonie using their postal code to see local programs in their area. This is available via our Toonie Tracker site While schools are not named, respecting privacy, buildings are visible, helping shoppers see where their donation is going in their community or in the case of Atlantic Canada, programs are named.

The Toonies for Tummies program reflects insight from Canadians based on a survey in 2014 which confirmed 88 per cent of Canadians report they are inclined to give to a charity if they know they are making a difference and 89 per cent agree that even $1 or $2 can.

There is little doubt that the Toonies campaign and the $2 donations deliver positive impact. With the support of shoppers, The Grocery Foundation has provided funds which have helped fund more than 86 million meals for school-aged children in 2013 alone.

Shoppers who opted to donate were also offered a coupon booklet as thanks for their donation.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.