TOONIES FOR TUMMIES Success in 2014 Sets Stage for Coming Year!

We’re thrilled to report that the 2014 Toonies for Tummies campaign raised $864,000! This money has been making its way to schoolchildren in the c...

We’re thrilled to report that the 2014 Toonies for Tummies campaign raised $864,000!

This money has been making its way to schoolchildren in the communities surrounding the approximately1,000 stores that took part in last year’s campaign — participating stores; and have signed on once more to Toonies that returns February 5-19, 2015.

Based on the monies raised, we estimate that 400,000 Canadians (your friends and neighbours) made donations. We are very grateful to you for your support on behalf of the 1 in 6 children in Canada go to school hungry.

The 2014 campaign saw more than 90,000 views on social media, which doesn’t even include social sharing and engagement on Twitter and other social media partners. We’re working to bring you a new video this year that we hope you’ll also want to share. Stay tuned.

In addition to the support Toonies received in store, we were also very lucky this year to have several organizations reach out and decide to “adopt” Toonies as a cause to fundraise for and support in unique and special ways. We are so very grateful to Amica and R H McGregor Elementary for their enthusiasm in helping take the Toonies for Tummies message forward.

Instead of holding a staff party, Amica at Bayview made an incredibly kind gesture by donating these funds to Toonies for Tummies. What an amazing way to show their support to a very worthy cause. 

We were also most fortunate this past year to receive wonderful support from RH McGregor School where fifth grade students organized a volleyball game in support of Toonies For Tummies. “My Grade 5 daughter has a class assignment to work with a charity that impacts her peers and community. She likes the idea of supporting “toonies for tummies” as she can relate to the issue.” – Parent at R H McGregor Elementary

Last but certainly not least, McMaster University staff were inspired by the notion of , children heading to school without breakfast and was another wonderful surprise lending their support to our efforts.

“We decided to choose Toonies for Tummies because I think it hits home for a lot of us that are parents. I can’t speak for others, but knowing a child goes hungry to school is really sad as we know that breakfast is the most important meal of the day. I have two children and I express how important it is to eat in the morning to start the day off right. But in the back of my head I know there are children that do not have this option of breakfast or even lunch for that matter and that’s an eye opener because this happens a lot in our communities. These are good kids that are not given the chance to excel and thank goodness for organizations such as The Grocery Foundation that do this to help out those children. I am not sure what else to say, but it was an organization that was important to us to donate too.” – Carmela at McMaster University.

Toonies 2015 will be here before we know it. We’d like to thank you in advance for helping us spread the word and for applauding these truly wonderful community organizations and Canadians of all ages. The involvement of the community within our Toonies For Tummies enriches communities and it’s wonderful when communities take part in bringing Toonies to life.

A Toonie is all it takes to feed a Tummy.

Can you help us spread the Toonies message?

Donate now and Join the Toonies for Tummies movement

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.