Toonies for Tummies Funds Flowing to Local Programs: $923,284 Raised!

With the snow finally gone and the longer days, many of us may not recall (or want to recall the very cold February of 2015) across many parts of ...

With the snow finally gone and the longer days, many of us may not recall (or want to recall the very cold February of 2015) across many parts of Ontario and Atlantic Canada. But despite the cold, Canadians showed their warmth with donations to the Toonies for Tummies campaign. This year we hit some records, the dollars collected online, the most social engagement for the campaign, And, of course, one of the most important measures, the dollars raised.

We’re thrilled to report the 2015 Toonies for Tummies campaign raised $923,284 and over $6,100 was received online. With these in-store and online donations came the support of many stores and their personnel who helped share the Toonies story with you; especially the fact that 100 per cent of the money collected will go to children and all the monies collected by stores will go to breakfast programs in their direct vicinity.

We are working with the agencies in Ontario who are experts in helping oversee school nutrition programs to help ensure the donations flow back to the 54 regions which exist in the province. In Each of these geographical regions, there are a number of programs for elementary and high-school aged children. These schools will use the funds to help ensure children have access to healthy breakfast meals, mid-morning meals and snacks as well as snacks after school. Our program and the distribution of funds in Atlantic Canada will follow a very similar model and will help ensure children across the region are benefiting.

We are hoping to share more stories with you in the coming weeks and months on how your dollars are helping. In the meantime we wanted to be sure to give you a complete update on the success of this year’s program, thank you and ask you to consider supporting our manufacturer and retail sponsoring brands. Together we are feeding tummies, we are also feeding futures, one Toonie at a time.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.