Toonies for Tummies Coming to A Store Near You – But First, We’re Giving Back on Giving Tuesday

Shoppers and the public are the lifeblood of the Toonies for Tummies campaign. Along with our sponsors and retailer partners who help enable the...

Shoppers and the public are the lifeblood of the Toonies for Tummies campaign.

Along with our sponsors and retailer partners who help enable the campaign, shoppers’ donations are what make it possible for The Grocery Foundation to help fund student nutrition programs.

It truly takes a village. So, this morning, senior leaders from the participating sponsor companies and retailer organizations joined us in preparing breakfast for students in the North York (GTA/Ontario) This was a first, and, suffice it to say, a huge success. We think we’re onto something.

We invite you look at the segment in case you missed it:

The Foundation also announced, we’re going to kick start donations to Toonies for Tummies tied to the upcoming Giving Tuesday Campaign (November 27th). For every like of the above segment on @BTToronto’s Facebook page and for every tweet to @BTToronto #Toonies4Tummies #GivingTuesday, between today and midnight Giving Tuesday, The Foundation will donate a toonie to breakfast programs in the province.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.