Sponsor Spotlight: Sofina Foods

For more than 40 years, Janes— a brand of Sofina Foods— has been providing families across Canada with a range of delicious chicken and fish produ...

For more than 40 years, Janes— a brand of Sofina Foods— has been providing families across Canada with a range of delicious chicken and fish products that not only taste great, but are quick and easy to prepare.

At Sofina Foods, our commitment to families extends beyond providing great products—that’s why we launched the Sofina Foundation in 2007. With a focus on supporting causes related to children’s issues, we have proudly partnered with various charities across Canada and the U.S. with an aim to positively impact the communities in which we operate.

Our largest initiative, the Sofina & Amici Golf Classic, proudly broke the $2.5 million mark while celebrating its eighth year in 2015. Funds raised have supported a number of charities; namely, the Sunnybrook Health Sciences Centre and the Ronald McDonald House Toronto School. We are proud to support these charities, as many families within our community rely on these organizations on a daily basis.

We also look within our own organization to fundraise for valiant causes. Each year, we run a national initiative, the Dream Builders’ Campaign, where employees throughout our company organize and take part in various initiatives to raise money in support of children’s causes. Each and every dollar raised is then matched, dollar-for-dollar, by the Sofina Foundation, doubling the impact. Funds raised in the past two years have supported the Children’s Wish Foundation. This national initiative has allowed us to grant numerous wishes for families of critically ill children across Canada and the U.S.

From product donations, to sponsorships, along with numerous third party partnerships, we continuously seek to expand our impact.

We’re thrilled to have the opportunity to support Toonies for Tummies, an effort that helps schools across Canada provide their students with essential nutritional options. With our history of providing quality food choices, as well as our commitment to supporting children’s causes, our partnership with Toonies for Tummies is, simply, a perfect match.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.