Sponsor Spotlight: Sobeys Foodland

Foodland stores are the neighbourhood grocery stores that care about their customers, their employees, and making the community a better place. W...

Foodland stores are the neighbourhood grocery stores that care about their customers, their employees, and making the community a better place. We are key members of the communities we operate in and support and sponsor many community groups, clubs and organizations. These include local sports teams, Lions Clubs and especially food banks.

One of the initiatives we are proud to support as a banner is Toonies for Tummies, a program focused on raising money for children who may otherwise not receive adequate nutrition. More than 145 Ontario Foodland stores are asking customers to donate $2 at checkout to help provide food for children in their communities. Each customer that makes a donation receives a coupon book with offers from sponsor companies. Last year we raised an incredible $12,136 in support of this worthy cause thanks to donations from our generous shoppers, and hope to continue that support with this year’s campaign.

From food drives to barbecues to charity raffles, Foodland employees are proud to give back to the communities we operate and live in.

Thank you for shopping with us, from all of us at Foodland.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.