Sponsor Spotlight: Parmalat

  Having a glass of milk, a piece of cheese, or some yogurt is part of the breakfast and snack routine for countless Canadians. It’s part of a nu...


Having a glass of milk, a piece of cheese, or some yogurt is part of the breakfast and snack routine for countless Canadians. It’s part of a nutritious lifestyle, and yummy, too!

However, the reality is many Canadian children, including in Ontario and Atlantic Canada may not be getting all the essential dairy they need to develop and reach their full potential including in school.

That’s why Parmalat is involved with the Grocery Foundation – helping it with various initiatives including Toonies for Tummies which gets essential meals and snacks to children in Ontario and in Atlantic Canada.

The winter months are here, and kids are heading out to school in the cold – many in need of extra energy as they play in the snow. We know through our efforts in support of Toonies for Tummies that breakfast programs across Canada are able to offer a range of healthy options to children – from cheese and crackers, to fruit smoothies complete with yogurt and fruit.

Being part of the Toonies for Tummies program is a true reflection of the values that are part of the culture at Parmalat, it's one of the programs we support including Breakfast Clubs of Canada and the Kids Help Phone, a program that we support as an active Founding Sponsor.

There are many different ways that companies support children and causes in Canada – we know that hunger and mental wellness, especially among our children and youth are critical and we are so very proud to play a part in the overall efforts to make a difference. With each meal and with each child, with each call that we are able to answer with an trained counselor we are making a difference in that moment and potentially for some time to come as we help create patterns of wellness and platforms for success.

If you have an opportunity to support Toonies for Tummies this year, we encourage you to do so. Consider a donation in-store, share the video. In reality, not all children are getting the adequate nutrition they need at home, that’s where breakfast and school nutrition programs make the critical difference. We invite you to join us and all the Toonies for Tummies sponsor companies and retailers. A Toonie may not seem a lot, but to a child it helps close the bridge between today’s reality and tomorrow’s possibility.

Website: www.parmalat.ca

Black Diamond Twitter: @BD_Cheestrings

Astro Yogourt Twitter: @AstroYogourt

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.