Sponsor Spotlight: Metro

For most of us, getting a nutritious breakfast is as simple an act as opening the refrigerator door and whipping together some cereal and milk bo...

For most of us, getting a nutritious breakfast is as simple an act as opening the refrigerator door and whipping together some cereal and milk bought from the grocery store. However, for many children in Ontario, this is not the reality. For a variety of reasons, they may do without that first and most important meal of the day – which means that they may experience difficulties in school and nutritional deficiencies at crucial stages in their physical development.

Metro is a proud supporter of the communities it serves across the province and for that reason is involved in the Toonies for Tummies campaign, which raises funds to provide essential meals and snacks to children in Ontario and Atlantic Canada. Last year, the grocery store raised a total of $507,916 thanks to the kind donations of its customers and the dedication of its staff.

From February 5-19, 2015, Metro shoppers will be asked at check-out to contribute $2 towards the Toonies for Tummies campaign. The proceeds will be used to help feed the one in six Canadian children who go to school hungry each day, by funding breakfast programs in the communities where the money is raised. Shoppers will be able to see the exact school their contributions are supporting by entering their postal code on the TooniesforTummies.ca website.

As a part of its commitment to corporate social responsibility, Metro observes four pillars that have aligned to their overall business strategy: respect for the environment, delighted customers, strengthened communities and empowered employees. Under the strengthened communities pillar, and through community investment programs such as the Toonies for Tummies campaign, Metro’s donations in 2013, the most recent year for which figures are available, totaled $5.1 million through cash and company products. This is the equivalent of 1.2% of the average net earnings for the past three fiscal years. To find out more about how Metro supports its communities, visit http://corpo.metro.ca/en/corporate-social-responsibility/corporate-social-responsibility.html.

Metro highly encourages its shoppers and employees to participate in and support the Toonies for Tummies campaign this year – either by making a donation when they shop or by spreading the word on social media to their family and friends. A toonie may be a very small amount to give, but it makes a world of difference to the children who need it the most.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.