Sponsor Spotlight: Made Good

“When we first heard about Toonies for Tummies we immediately knew that it was a perfect program for our participation”, said Nima Fotovat, Presid...

“When we first heard about Toonies for Tummies we immediately knew that it was a perfect program for our participation”, said Nima Fotovat, President of MadeGood Foods from his office in Vaughan, Ontario.“Our company is family owned and community is very important to us.We designed our Community Giving Program focused on children; their health, their nutrition and their education.Toonies for Tummies provides nutrition for kids so that they can learn and be successful and nothing is more important than supporting the youth who hold the future for all of us.We are very proud to be supporters of Toonies for Tummies”.

February 2 was Toonies for Tummies day for MadeGood employees and promoted with posters throughout our facility.Free snacks for the day in each lunchroom were displayed next to a Toonies for Tummies poster and mini shopping cart to encourage everyone to donate during the day.Most employees were surprised to hear so many children go to school hungry and the day was a bit of an eye opener for them.They were also very interested to see the map with so many school locations close to our manufacturing facility. Many employees were touched by the day because it was heart breaking to hear that one in six children go to school hungry. No one at MadeGood will soon forget that statistic!

Edward, Maintenance Engineer commented, “ It’s sad that so many families can’t feed their children.Even though my family has gone through hard times, we could always feed our children.I am happy to work for a company that supports so many worthy causes and helps people out who are struggling”

Our social media supported the program to our MadeGood audience online.MadeGood products are school safe, nut free with a serving of the nutrients of vegetables especially designed for kids, so many of our most loyal customers are their parents. Since most of our followers are parents themselves, they appreciate the importance of kids going to school well nourished to get the most out of their day so it’s the perfect group to introduce to Toonies for Tummies.Several posts throughout the program are highlighting different retailers so everyone knew where to go to donate.

As a relatively new brand with only 4 years in the market, it is very exciting for MadeGood to be included in a list of such iconic Canadian brands.Our retailers have supported the program, and we know that this will bring awareness to our brand, the program and the community need.

It is heartening to see so many brands and retailers come together to make a change for the better.We are already planning how we can make our contribution more meaningful for next year!

Made Good has also held a fundraiser and also donated $120 to The Foundation and Toonies for Tummies.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.