Sponsor Spotlight: FreshCo

FreshCo and Price Chopper are proud to serve our local communities. All 90 of our stores take part in many community initiatives ranging from the ...

FreshCo and Price Chopper are proud to serve our local communities. All 90 of our stores take part in many community initiatives ranging from the Alzheimer Society’s Coffee Break program to collecting donations for the local food bank.

Across Ontario, we continue to change the face of discount shopping. We do this by creating a better shopping experience for our customers and providing fresh and international products at the best possible price.

But what you might not see is what we're involved in behind the scenes, and all the projects that help our stores in the community be active parts in making lives better for many families. That is why

We are pleased to be a part of the Toonies for Tummies campaign this year.

Our stores helped to raise a total of $76,969.48 for tens of thousands of children where we operate our stores all thanks to the generosity of our employees and customers.

The campaign may have come to an end for this year, but the goal of helping Canadians understand and support the issue of childhood nutrition is very much alive.

Thank you for shopping with us and helping us make our community a better place to live and learn!

From all of us at FreshCo and Price Chopper.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.