Sponsor Spotlight: Canada Bread Company

Breads, buns, tortillas, bagels, English muffins. Each day our associates rise to bake the freshest, highest-quality breads. You have almost certa...

Breads, buns, tortillas, bagels, English muffins. Each day our associates rise to bake the freshest, highest-quality breads. You have almost certainly enjoyed at least one of our many products at breakfast, lunch or dinner as our work is baked into life. Every meal. Every day.

We take nutrition seriously and firmly believe that we can make a difference in the lives of Canadians by commercializing products that contribute to their health and well-being. Our mission at Canada Bread is to nourish and delight our world. As part of that commitment, we have introduced more nutritious, healthier products for Canadians to enjoy. Over the last few years, we have launched innovative products in the whole grains and higher health segments, created a delicious gluten-free bread, introduced “No fat, no sugar” breads and reduced the amount of salt in many of our products.

Every year, close to 4 million individuals in Canada, including 1.5 million children experience food insecurity and don’t have access to nutritious foods in sufficient quantity to maintain good health. Studies show that children who suffer from poor nutrition have lower cognitive scores and it has lasting effects on their development. As a company, we believe that it is our responsibility to support people in the communities we live and work in to help provide them with nourishing foods. This is why Canada Bread is fully committed to actively supporting programs like The Grocery Foundation Toonies for Tummies and Voucher programs because they are helping families every year by funding critical nutrition and breakfast programs in schools, a cause that we are passionate about.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.