Sponsor Spotlight: Campbell's

Over 800,000 Canadians rely on food banks each month, and almost one third are children. Makes you pause, right? We wanted to try to address the ...

Over 800,000 Canadians rely on food banks each month, and almost one third are children.

Makes you pause, right?

We wanted to try to address the issue of hunger but we know it is a complex issue. Back in 2008, we launched a hunger awareness and food drive campaign called Help Hunger Disappear®. In the years since, it has helped drive our donations to Food Banks Canada and encouraged Canadians to get involved and make donations to their local food banks. We also help support Food Banks Canada through annual donations of funds and products, by donating one million pounds of wholesome food products to food banks across the country each year.

Another way that we are working to address the issue of hunger is by collaborating with our neighbours, the Daily Bread Food Bank. For the last several years, we have helped provide funding to a number of Daily Bread Food Bank programs including the Food Service Training program – a program that helps individuals involved with Daily Bread Food Bank to get the training they need to find careers in the food service industry. We also encourage employees to volunteer on-site with food sort and other projects.

In 2011, we were inspired to develop a unique food product with donation in mind. We created Nourish: a complete meal, made up of nutrient-dense ingredients like a full serving of three food groups (as outlined by Canada’s Food Guide). Designed to be eaten without adding water, either heated or at room temperature, it is an ideal donation item for food banks or in disaster-relief situations. Since its launch in February 2011, we have donated nearly half a million cans to food banks across the country through Food Banks Canada as well as donations to northern Canadian communities, Haiti, and the Dominican Republic.

There is still much more to be done.

As a food company, we’re trying to do what we can to ease the impact – even if it’s for just one meal. We believe that together we can help alleviate hunger. Would love to know how our blog readers are getting involved, in the comment section.

*All hunger facts according to the 2013 HungerCount Report by Food Banks Canada.

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Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.