Sponsor Spotlight: A. Lassonde Inc.

Founded in 1918, A. Lassonde Inc. is a family business that has always strived to offer consumers the highest quality food products. A sound mind ...

Founded in 1918, A. Lassonde Inc. is a family business that has always strived to offer consumers the highest quality food products. A sound mind in a healthy body… this saying reflects the deeply held values that A. Lassonde Inc. is dedicated to transmit by means of its products, its donation and sponsorship policy, and its promotion of a healthy lifestyle.

Our commitment: to protect and preserve the health and safety of our employees as well as the health and safety of local communities and of our consumers.

The Grocery Foundation exists for a simple reason; to help kids who need a hand up in life. Their mission today is simple: Getting food to hungry kids. With ALLEN’S apple juice in Ontario and GRAVES juices in Atlantic Provinces, we proudly support their fundraising Toonies for Tummies to help raise funds to support school nutrition programs administered by registered charities.

Thanks to this initiative, a toonie will fill a tummy as well as provide a sound mind in a healthy body…

Support the Toonies for Tummies campaign by making a donation in-store February 5-19. Your toonie will go towards providing nutritious meals to school-aged children in Ontario and in Atlantic Canada.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.