Mott's Fruitsations Supports Toonies for Tummies

Parents often have a hard time thinking about what snacks to feed their children. Fast and nutritious usually get their stamp of approval, and whe...

Parents often have a hard time thinking about what snacks to feed their children. Fast and nutritious usually get their stamp of approval, and when that choice helps support another child, it makes it even easier to say yes.

In 2020 Mott’s Fruitsations will be donating a cup of apple sauce to Breakfast Club of Canada for every cup purchased by Canadians from Jan 2nd – March 31st, up to 500,000 cups! This program allows us to make a meaningful difference alongside Canadian parents. Our products are unsweetened, made with real fruit, and contain no artificial flavours and colours making them the perfect addition to a nutritious breakfast!

We also joined Toonies for Tummies, another program that is focused on feeding hungry children. This time parents who support this campaign can make a difference in their local community by making a donation at the participating retailer and in return their donation feeds a local child. 

Together with these two programs, parents and kids are enjoying our Mott’s Fruitsations while making a direct impact on the lives of Canadian children.

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.