Franks Red Hot, Sponsoring #Toonies4Tummies

Frank's RedHot®'s is one of the oldest brands supporting this year #Toonies4Tummies campaign at over 100 years young.  The brand, known for a hi...

Frank's RedHot®'s is one of the oldest brands supporting this year #Toonies4Tummies campaign at over 100 years young.  The brand, known for a history of many firsts, including Frank's Cayenne Pepper Sauce being used as the secret ingredient in the original Buffalo wings created in Buffalo, NY.  But as proud as Frank’s is of its history, its equally focused on the helping support a healthy future, including supporting the growing number of hungry Canadian children. 

Most known for its game-time inspired fun, 2021 and the impact of COVID-19 on children afforded Frank's RedHot® another opportunity to connect with Canadians, this time through its first sponsorship of #Toonies4Tummies and the #ToonieChallenge. In addition to wanting to spice up Canadians’ lives and bring flavour to every food, the brand knows for many children it much more serious, it’s about having access to healthy food.  So in the spirit of inviting its fans to step up to the challenge, the #ToonieChallenge, join us.

Visit Franks RedHot® Website

Help Us Make Breakfast a Reality for a Hungry Child

Chasing dreams should be part of every child’s day. Going without breakfast shouldn’t be.


We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.