Student Nutrition Programs and the Students Who Rely On Them Are Facing a Crisis
We need you more than ever

Sponsor Benefits at a Glance

Sponsor Marketing

The Opportunity

Few programs offer the flyer and shelf-level exposure that Toonies for Tummies (#Toonies4Tummies) does!

Plus, publicity and profile for your brand in partnership alongside leading Canadian retailers aligned to a cause that is important to them.

Toonies is turnkey campaign and offers you an opportunity to engage your employees and further amplify your brand through your channels with your customers and fans.

#Toonies4Tummies 2024 Campaign Overview & Sponsorship Opportunity


Sign on by September 1 to have your company's logo included in a pre-campaign feature in the September issues of Canadian Grocer and Grocery Business.

Download 2024 Campaign Overview
& Sponsor PDF

Download Registration Form
to confirm participation

ROI That Can't Be Beat! Highlights From Last Year's Campaign

Example Flyers

Example Shelf Blades

Not registered for our in-person breakfast kickoff August 29th? Register now


Still have some questions?

Or, want to talk to us live?

Gabby Nobrega
Mobile: 416.930.9756

Toonies Sponsorship At Work

We are so grateful to Canadians who support Toonies for Tummies during our annual store campaign and, year-round, online.

You may know on April 16th, the Federal Government confirmed plans to support student nutrition programs. Specifically, the budget has announced the creation of a National School Food Program, which will provide $1 billion over five years to Employment and Social Development Canada, Crown-Indigenous Relations and Northern Affairs Canada, and Indigenous Services Canada, starting in 2024‑25.

You may wonder what does this government funding mean specific to the need and our efforts to fundraise?

Without a doubt, we continue to need your support. While many student nutrition program leaders are encouraged by the incremental government support, many have taken to the news and social media to confirm even with this support, funding gaps will persist.

The Grocery Foundation's Vision, that no Canadian child goes to school hungry, remains fully intact. Our work continues and remains vital to support hungry children through their school’s student nutrition program. There is no change whatsoever in our focus, our mission, or our reliance on your support.

The programs we help fund are universal in nature. That means all children who require a healthy meal have access. Those on the front lines of these programs affirm their positive impact and positive halo beyond the day’s nutrition, from attendance, behaviours to the school community and mental health. The programs you help fund also support foundational nutrition knowledge and social skill building, as many programs include mechanisms for student involvement in menu planning, food preparation and serving of food to peers.

Thank you for choosing to support hungry children in your community, nourishing their health, well-being, academic success while fostering their school community. With your continued support, we will continue to help dreams take flight and nourish over 3,000 programs and neighbourhoods, yours among them.